Selma Makui

Seren Hotels

Named after the Roman goddess of the hearth, home, and family, Vesta is a Dubai-based urban planning company dedicated to creating spaces that foster a true sense of belonging. More than just urban design, Vesta's philosophy centers on the warmth, protection, and connection people feel within a place. Through a thoughtful rebranding process, we helped Vesta redefine its identity, emphasizing comfort and community at every touchpoint.

The Vesta office itself reflects this unique ethos. Unlike traditional corporate spaces, it feels like home—a welcoming, cozy environment where clients and employees alike experience the brand's core values. Through purposeful design, training, and a cohesive brand experience, Vesta is not just crafting spaces; it's building a sense of home within the urban landscape.

Visual IdentityNamingBranding

Brand Strategy

Defined the brand's positioning, voice, and values to align with its target audience.

Naming

Conceptualized and finalized the name "Seren," inspired by the words "serene" and "serenity."

Visual Identity

Designed a timeless logo, elegant typography, and a refined color palette that reflects the brand's ethos.

Creative Direction

Oversaw the creation of digital assets to ensure consistency across touchpoints.

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